ANC utilizes technology to stimulate, entertain, and engage consumers through immersive experiences. Cultivating long-term partnerships with sports, entertainment, retail, transportation, and commercial venues, ANC creates custom video display systems to transform the way consumers experience events, their commute, shopping trip, and more. ANC is committed to providing continued technology enhancements, ongoing content development and management, and long-term display operation and services.

ANC is part of the Learfield IMG College portfolio of companies, which manages multimedia rights for more than 200 colleges. Learfield IMG College is an Atairos company, which is partially funded by Comcast, assisting ANC in developing and delivering next generation technologies. With more than 450 employees, ANC provides media systems to and produces more than 10,000 events annually.

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 L E A D E R S H I P



Chief Executive Officer


Vice Chairman, Founder

A pioneer in signage technology, Jerry Cifarelli has spent more than 35 years in marketing and advertising sales. He co-founded ANC in 1997 and has played a prominent role implementing digital signage in sports and non-sports spectaculars. Consistently exploring growth opportunities, he has spearheaded the development of strategic alliances with global Fortune 500 companies, started an ANC Private Label LED product line, and expanded the company's market presence beyond sports to retail and transportation venues. Prior to founding ANC, Cifarelli spent six years with Dorna USA, first as VP of Marketing and later as President & Chief Executive Officer, where he introduced rotational signage technology in the NBA and MLB.



Chief Financial Officer 

 Matt has served as Learfield’s CFO for almost five years. During that time, the company made 15 acquisitions (including ANC & GoVision) and completed its sale to Atairos Group. Prior to Learfield, Matt served as CFO for two broadcast media companies (London Broadcasting and Newport Television) and also held various senior finance roles at Clear Channel.  He holds a graduate and undergraduate degree from The University of Texas at Austin.



Chief Technology Officer

Mark Stross joined ANC in 1999 and spearheaded the creation of ANC's software systems, including the award winning vSOFT operating system.

Currently serving as Chief Technology Officer, Stross oversees the Technology Department, responsible for the development of the company’s new technologies and innovative playback systems. In addition to launching vSOFT, he has combined the intellectual properties of ScorePAD, StatusPro and Playable TV into one of the most advanced software application in the world. Stross is a frequent contributor to the industry, serving on the Digital Signage Expo Advisory Board and speaking at events such as DSE, NAB and IDEA.


Executive VP, Sales & Marketing

Brad has led sales and business development teams in software, hardware, and services industries globally, wokring most recently as the Chief Revenue Officer at Sports Illustrated Play where he led all sales, business development and marketing for enterprise SaaS solutions in the youth sports industry. Previously he served as General Manager at Microsoft where he led the sales, makreting and business development teams in their alliance with Verizon Communications. Prior to Microsoft, Brad spend nine years at Nokie during the period when it was the largest mobile hardware company in the world, firt as Global Director of Business Development, and the msot notably in the role of Vice Presidemt, Africa where he was repsonsible for delivering an annual $2.5 billion P&L. 


Senior Vice President, Administration

An experienced administrator, Siobhan was ANC’s first employee, having helped co-founder Jerry Cifarelli start the company in 1997. At the company’s inception, Siobhan handled any roles that were not sales or operations related. She now oversees human resources, IT, and legal functions, and works closely with senior leadership to manage correspondence and new business proposals.

Prior to ANC, Siobhan spent five years as Dorna USA’s corporate administrator, and was formerly the office manager for a medium-sized commercial real estate firm in New York City.


Vice President, Head of Sports

Jerry joined ANC in 2012 to focus on introducting ANC's turnkey technology and service solution to the college market. He now oversees the growth of the company's college division, which registers more than $15 million of revenue annually. 

Spearheading projects from the beginning of the sales process through installtion, Jerry has led projects and partnership wtih both public and private institutions, such as Quinnipiac Universtiy, Providence College, Metro Atlantic Athletic Conference, Iona College, Butler University, University of Wyoming, and University of Louisville. Prior to joining ANC, Jerry was a member of the sponsorship sales department at Fenway Sports Group, which manages the rights for properties such as the Boston Red Sox, Boston College, and other New England properties.  


Vice President, Head of Places

Chris Mascatello has more than 15 years of experience in the digital signage industry. Currently he oversees the Company’s signage equipment sales and is directly involved in all large-scale venue video display system installations. Most recently, he has led the launch ofANC’s retail and transportation business segments.

Mascatello also oversees the development of new partnerships which will increase the Company’s line of video system products and services. He initiated the operation of ANC’s first LED fascia systems and continues to keep ANC on the cutting edge of display technologies.


Vice President, Head of Events

Kevin Faciane currently serves as Head of Events for ANC, having previously served as Partner and Vice President of Business Development for GoVision. Currently, he leads various business lines within ANC; including Custom Mobile Displays and Sales and Services within the Events division. Prior to joining GoVision, Faciane spent 15 highly successful years with the Mead Johnson Nutrition Division of the Bristol-Myers Squibb Company in senior leadership positions within the organization’s Sales and National Accounts departments where he had direct P&L and leadership responsibility for the company’s South Central U.S. operating unit. In 2008, Faciane traded his corporate, Fortune 500 career for equity positions in several closely held businesses in the food distribution, grocery, and commercial property development sectors where he found great success helping small to medium sized businesses experience “next level” growth and profitability.



Head of Products

Since joining ANC in 1999, Colleen has played an instrumental part of the company's growth while holding various roles within the organization. Over the past five years, she has focused on developing new signage partnerships; including securing over $10 million worth of LED signage projects in venues such as Penn State University's athletic facilities. Colleen also currently oversees the company's relationship with the NBA, where ANC has rotational, DLP® or LED courtside signage systems with 20 of the 30 teams.
Prior to being promoted through the equipment sales division, Colleen served as director of client services where she launched ANC's graphics design division which provides the company's partners with turnkey LED signage content. She has over 15 years of experience in sports, which includes overseeing the NBA’s signage programs and leading all related initiatives for the WNBA launch in 1997. A graduate of the University of Massachusetts at Amherst, Colleen was a star member of the women’s field hockey team and served on the USOC Field Hockey Marketing Committee.


 Head of Service

Justin Raimo joined ANC in 2018 as Senior Vice President, Services, bringing 18 years’ experience in business operations and management to the company. He began his career as a Senior Managing Consultant with IMB, where he led business process transformation projects for numerous Fortune 500 companies, including Verizon, AT&T, & Dunn and Bradstreet. He later joined Time Inc. as their Director of Mobile Development, helping to build their first Mobile Engineering team that created apps for 24 brands including Time, People, and Sports Illustrated. Most recently, he helped lead the creation of Sports Illustrated Play, a standalone company of Time Inc. that was started in 2014 as a technology platform and brand for the vast market of youth sports, as their Head of Business Operations. Justin received his B.S. from Villanova University and his MBA from the University of Georgia.


Vice President, Operations

Malik has more than ten years of experience in venue technology, specializing in sports and entertainment signage deployments. Currently, Malik is responsible for spearheading the construction and/or enhancement of venue video display systems, control rooms, as well as the deployment of ANC’s operating systems.  Additionally, Malik leads the company’s initiatives into developing, partnering and deploying new technologies and services  which compliment ANC’s software packages in an effort to enhance the consumer atmosphere for our partners.

After joining ANC in 2002 as a field technician, Malik played pivotal roles in many of the company’s first LED installation projects that included both ribbon systems and video screens, such as M&T Bank Stadium, Target Center and Quicken Loans Arena. He has also spearheaded the installations at some of the company’s highest profile projects, such as the construction of the new Nationals Park in Washington DC and the high-definition renovation of the Verizon Center. Some of the additional projects which Malik has worked on include AT&T Park, Bridgestone Arena, Verizon Center, and Arizona State University.

Exciting News!

GoVision and NY-based ANC are now offering unified digital media solutions for sports, events, and places all around us. You are being redirected to our new website.

Exciting News!

GoVision and NY-based ANC are now offering unified digital media solutions for sports, events, and places all around us.